Using Paid Traffic Sources to Grow Your Online Business

Are you looking for a credible way to grow your online business? Are you worried that you are not making enough money from your business? Are you willing to invest in your business to achieve growth and a better ROI? It is normal to worry when you are not making enough money, but it is even worse to not see any growth in your online business.

We have been there before. Although, there have been periods when we experienced a downturn in our earnings, we have been able to maintain a steady flow of income since we started our business. We have been able to maintain a steady flow of income from our online business because we try to expand our business whenever we see a good opportunity. A word of warning: growing your online business does not automatically translate into increased earnings. Actually, if you do it wrong, your business might crumble.

We have developed this guide to show you how to grow your business with one important concept—paid traffic. Paid traffic involves investment. While the ROI can be substantial, the failure rate can also be significant. Therefore, if you want to grow your business this way, read this guide carefully so that you can familiarize yourself with the necessary components before you jump into paid traffic.

Benefits of Paid Traffic

  • You can use your paid traffic data to improve your website. From this data, you will know which posts gets the most views so that you can provide more of the same types of posts.
  • Your data can show you where you are getting the most traffic and optimize your posts to make more sales.
  • Without traffic data, you don’t have any way to tell whether your website is successful.
  • Unlike free traffic, you will get instant results from paid traffic. You don’t have to wait for months before you start to see significant traffic to your website.
  • You don’t have to depend on search engines with paid traffic. Most websites depend on SERPs (Search Engine Results Page) for traffic and it could take a long time and a great deal of effort to receive traffic from SERPs.
  • Without traffic you can’t get people to your website and without people viewing your website you can’t make sales. With paid traffic, you can direct people to your website.

Paid Traffic Sources to Grow Your Business

The first thing you need to know is the people who are interested in your services or products—and that is your target market. The second thing is the customer purchase lifecycle. Once you determine these two things, you should know which of the traffic sources fits your business and which ones do not. You will also be able to determine which one is most effective when it delivers traffic to your website.

Traffic Source #1: Google Adwords

Since there are already many posts and eBooks online that show you how to use Google Adwords effectively, we are not going to repeat that information here. We are going to show you an effective strategy that will help you make maximum the use of Google Adwords.

When you make a new post on your website, select keywords that describes what that post is about. Don’t select competitive keywords; go with low-competition keywords since what you are after is the quality of the traffic and conversion. Use long-tail keywords (keywords consisting of more than three words) so that you can get the right kind of people who are interested in your post. Ideally, the keyword should have global searches of less than 1,000.

Now plug the keywords into Google Adwords Keyword Planner. It will suggest keyword group and keyword ideas you can use for your campaign. Note that if you can’t come up with any keywords after writing your post, simply drop the URL address of your post in the Google Adwords Keyword Planner and it will suggest keyword ideas for you to choose from. The next thing you need to do is to select the keywords that have low competition but high traffic.

Traffic Source #2: Facebook Ads

Facebook is the largest social network today. In fact, there are billions of users on Facebook who have diverse interests and hobbies. If you want to increase traffic to your website, you want to go to the place where people converge to share their problems, their likes, their hobbies, and their interests. With some time spent searching, you will most likely be able to locate groups of people who are looking for the kinds of ideas you share on your blog. These people usually converge in Facebook Groups.

Once you identify the groups you want to target, you need to join the groups and participate to see what their problems are and the keywords they commonly use. You will want to make use of these keywords when you subscribe to Facebook Ads.

This exercise will help you better see who your target audience will likely be and how to best phrase your ad description. You will be able to further narrow your target audience by age, interest, hobbies, and locations. When you run a Facebook Ad, you will be given a space for a title, a short description, and an image. In your Facebook Ad title use the keywords you gathered from the Facebook Groups earlier or even proffer answers to the questions or problems they were talking about in the group.

Traffic Source #3: LinkedIn Ads

LinkedIn offers premium accounts and ads to reach a wider group of people. If you have a LinkedIn premium account, you will be able to search and connect with anyone on the platform. With this type of account, you don’t need to have a second or third degree connection.

When you combine a premium account with a subscription to LinkedIn Ads, you have the opportunity to target those people who are more likely to need your services. Although this might seem like work, it is very important. Use your LinkedIn ad headline to address your target audience by making sure that it conforms to the content on your website.

Traffic Source #4: Twitter Ads

The last on this list is Twitter Ads. Like Facebook and LinkedIn, Twitter is also a very popular social platform where you can advertise your services to potential customers. Your objective here is simply to get people to your website before promoting anything to them. Let value come before reward. Once you get them to your website, you can persuade them to opt-in to your email list and develop a relationship with them.

Conclusion

Growing your business is very important, and using paid traffic is one of the best ways to promote growth. While there are many other ways of expanding your business, we know that using paid traffic is one of the fastest ways of growing your online business.

Now that you have learned how to grow your business with paid traffic and the top traffic sources available, it is now time for you to act. Even if you choose just one of these paid traffic sources, and you do it well, you should start seeing results quickly.

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