Using email marketing is one of the most important aspects of growing your online business because it allows you to build a loyal list of customers who trust you. It offers you the opportunity to upsell your customers on products or services you are not promoting on your website.
In fact, email marketing is so powerful that it can quickly bring growth to your business if you do it well. When you build an email list, you will have an entire community that is different from those who converge on your website. It means that they have willingly opted-in to receive more information from you. You can endorse your products, recommend other products, and even sell them high-priced items.
Moreover, email marketing is a flexible and convenient way to grow your online business. However, before you start sharing anything with your subscribers, you have to do a test to determine how often you should market to your subscribers. You also have to test different kinds of email content to see which will convert well.
After reading this article, you should know what email marketing is all about and how to make use of it in growing your online business.
How to Setup Your Email Marketing Campaign
Step #1: Choose an Email Provider
The first step you need to take is to select an email provider. You can choose from several email providers with varying account features and fees. You may want to start with a free account to test things out first.
When you first get started, you will probably only have a small subscriber base; most start with less than a hundred subscribers. MailChimp is a popular provider that gives you the option to start with a free account. Once you grow your subscriber base past a certain threshold, you would have to upgrade to a paid account.
Another very popular email provider is Aweber. Aweber offers lots of features, and is very inexpensive which is helpful especially when you are just starting out. Aweber offers custom templates for a newsletter, automation of blog updates, creation of multiple lists, and other useful features. If you have fewer than 500 subscribers, you would start with an account fee of $19 a month for unlimited emails. Since Aweber also uses a sliding fee scale, the more subscribers you have, the more you pay.
Step #2: Setup Email Lists
In order to grow your business, you need to create an email list. Your blog readers can sign up for your email list on your blog to read more of your content or receive updates about things you don’t post on your blog. You need to focus on this list as it will be how you bring people into the foremost part of your sales funnel.
If you already have a client base, you should create a separate list for them. As clients, they will need more diverse content than new subscribers. Since you have already established a relationship with them, it will be much easier to offer them new products and services.
To make your email lists more successful it is important that you do not spam them with too much content. That is why we mentioned in the introduction that you should first determine how often you should market or send content to your list. Doing this properly will help you to retain your list members for a long time.
Now that you have a list in place, what are the things you can offer your subscribers?
You can offer your subscribers information such as tutorials, a guide, white paper, or a training course in a monthly newsletter. This is the sort of content your readers will be glad to have in exchange for their email addresses. You can use a collection of the posts on your blog to develop a tutorial or a training course or design a professional PDF file or a powerful PowerPoint presentation.
Another way is to hire a ghostwriter to write a white paper or a guide for you. Once you have this ready, you need to show your visitors how to get the guide or the training course by displaying it conspicuously on your website. You can do this by creating an opt-in form on your website.
Step #3: Creating Opt-in Forms on your Website
Now that you have learned how to create an email list and what to offer your subscribers when they join your list, you need a way to obtain their email addresses.
Depending on your email provider. there are different opt-in forms that you can create to obtain email addresses. Essentially, you should have at least one opt-in form on your website. The most popular is the sidebar opt-in form that goes in the right or left corner of your blog. Research shows that the right corner converts more than the left side so you might want to keep that in mind when selecting the placement of your op-in form.
Another popular opt-in form placement is below every post on your website. This can be very effective because it can serve as a call to action. Your readers have just finished reading your post, and they can easily subscribe to see what else you have to offer or read more of your posts. This is where the guide or training course you have created earlier comes into play. Simply use a call to action such as “Subscribe to this blog and get free access to our guide/training course as well as exclusive information only available to subscribers.”
#4: Build a newsletter for your subscribers
While most of the content that goes on your website will automatically be available to your email subscribers, a newsletter takes things a step further by ensuring that your subscribers can have access to exclusive information only available to subscribers. However, you have to make this content unique and helpful.
If you want your customers to appreciate your content, make it a habit to send them the newsletter every month. Package it with lots of actionable, useful content—which you can easily come up. You will be providing value to your subscribers while growing your online business.
If you use email marketing right, you can easily build different income streams for your online business. This ultimately will give you more capital to expand and grow your business. Pay close attention to the steps above, take action, and be consistent in your email marketing campaign.