Search engine optimization requires a series of different processes for you to improve your site’s rankings. Slow-loading sites can terribly affect your ranking. How badly, you ask? About 40% of readers abandoning your site and $2.5 million worth of losses in a year. It’s a reality that every online entrepreneur has to accept. One that can be fixed with one word: optimization.
Optimization basically means making the best of any thing. People do research on keywords and phrases on the websites and editing content. It also includes making use of great media that are named and filed depending on those keywords. Optimization also includes attempting to speed up your site’s loading.
There are many more ways for you to optimize your site. Explore each and learn how great your site’s ranking can be.
What You Need
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A site
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Due diligence
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A CDN solution – there are free ones like CloudFlare
Setup Steps
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Review your host. Sometimes, it’s just because your host can’t handle the traffic. If that is the case, small blogs can consider Hostgator or Bluehost. If you’re on the professional side, check out WPX Hosting, formerly known as Traffic Planet Hosting.
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Get a better theme. If you’re using a free one, it’s probably poorly coded and could be one of the reasons why your site takes so long to load.
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Change your plugins. Delete the plugins you don’t use and find one plugin that does most, if not all, the work.
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Reduce images that are too big and your files into something that is keyword rich.
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Compress your code with Minifier or WP Super Minify, if you’re using WordPress.
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Limit the posts on your home page.
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Delete a couple of backups on your server; especially if your site’s been up for at least a year.
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Find your most viewed pages and focus on optimizing those.
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Head over to CloudFlare and sign up. Enter your account details and click Create account now.
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Add your site and DNS records. Review the records then click Process and continue.
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Choose a plan then take note of the Cloudflare name servers assigned to your domain.
Timeframe
Time to do: 1 hour
Time to see results: 3 months
Additional Tips
Paste your JavaScript codes on the footer area of your site. Don’t have it on top of your blog. Monetizing your blog is essential, and doing that with ads is one common way. But having too many ads definitely slows your site down so you’ll need to do some reducing. Consider using WP Rocket or W3 Total Cache. Study your site and take it apart. See what’s working and what isn’t.
Potential Results
Optimizing your blog takes several different ways that, together, create a huge improvement from the 40% abandoning reader statistic. Get increased visibility and better rankings, think page 1 of Google within a couple of months of SEO work.
Michael is an entrepreneur with over 25 years of online business experience. He’s been a pioneer in domain acquisition and development, notably transforming I-Newswire.com into Newswire.com, which led to significant revenue growth. Currently leading OnlineBusiness.com, Michael is focused on educating fellow Founders on the transformative power of the right domain name for their business.
