SEO is challenging even for online marketing experts. A website’s traffic and ranking can fluctuate on a daily basis and SEO has a lot to do with these metrics. It’s no longer a question whether SEO is essential to a company’s growth. The question is how SEO should be managed.
Should SEO be In-House or Outsourced?
When managing SEO in-house, your business should have the resources to ensure an effective campaign. Otherwise, don’t get your feet wet if you will only dwell in mediocrity. Here are the resources needed to run an effective campaign:
Allocating all of these resources just for optimizing your site may not be cost-efficient or practical especially if you are still in the process of growing your business.
Outsourcing on the other hand brings in a lot of advantages for a company. If you want to time, money and other resources, it’s better to let the experts handle it for you.
- Lower costs since there is no need for in-house personnel and training
- Firms and freelancers focus on performance to keep their contracts
- Firms and freelancers are equipped with the best industry practices
- SEO experts provide reports that can help you understand your customers more
- No need to worry about keeping up to date with SEO strategies
- You can focus your time on other tasks
What to look for when Outsourcing SEO Services
While outsourcing SEO has a lot of advantages, it is also prone to scam and fraud. Because businesses need it, some people tend to take advantage of this need. This is why it is very important that you know what to look for in an SEO company or freelancer.
History and Success Stories – Most companies would claim they are the best at what they do. You don’t really have to buy in to this fallacy. Just ask for previous clients, and report indicating success in the campaign. Cross check with Google and see how the site/s are performing
White Hat – It‘s better to be safe than get penalized for black hat strategies. A lot of companies offer fast results with black hat marketing that is only beneficial at first but can cause a negative impact to your business later.
Experience – Ask your would be SEO contractor how long they have been in the industry, and how they have coped with the changing landscape of search engine algorithms. It’s always better to work with seasoned firms that survived every Google algorithm that came out.
Goals – When choosing an SEO partner, ask them about their goals for your campaign and how they plan to attain it. Clarify what their deliverables will be and make sure they can paint a clear picture of how they can help grow your business.
False Claims – Anything that is too good to be true is most likely fake when it comes to online transactions. If they are promising more than what you think is realistic, it would be wise to take your business elsewhere.
Your Business can grow with the right SEO Outsourcing firm
If you have decided to outsource your SEO campaigns, always keep longevity in mind. SEO is not a 1-time process. It should be continuous which means choosing the right partner is essential from the very start. To learn more about Outsourcing SEO, check out the blueprints below.