Our Current Builds
These are real projects built with real strategy. Each one uses the frameworks from The Trust Shortcut and is updated live. Some are experiments. Some are flagship builds. All are designed to earn trust early, before the product is even ready.
01 LIVE PROJECTS
Flagship Builds
EVChargers.com
E-commerce
Marketplace for finding all EV car chargers.
Advertiser.com
SaaS MVP
Starter site showcasing this premium domain.
Signage.com
E-commerce
Leading ecommerce site selling business signage.
LashArtist.com
Local Service Business
Personal brand of renowned lash artist in NYC.
EVChargers.com
E-commerce
Marketplace for finding all EV car chargers.
Advertiser.com
SaaS MVP
Starter site showcasing this premium domain.
Signage.com
E-commerce
Leading ecommerce site selling business signage.
LashArtist.com
Local Service Business
Personal brand of renowned lash artist in NYC.
Starter Sites
AGO.com
Domain for Sale
Starter site showcasing this premium domain.
EducationalToys.com
Domain for Sale
Starter site showcasing this premium domain.
TRST.com
Domain for Sale
Starter site showcasing this premium domain.
Guapa.com
Domain for Sale
Starter site showcasing this premium domain.
AGO.com
Domain for Sale
Starter site showcasing this premium domain.
EducationalToys.com
Domain for Sale
Starter site showcasing this premium domain.
TRST.com
Domain for Sale
Starter site showcasing this premium domain.
Guapa.com
Domain for Sale
Starter site showcasing this premium domain.
Live updates from our build pipeline
02 OUR THREE-PHASE APPROACH
Domain Development Phases
Every domain in our portfolio follows a strategic three-phase development process. This clear categorization helps buyers understand exactly what they're acquiring and the growth potential of each property.
Domain Only
Premium domain with basic landing page. Pure potential waiting for development.
Starter Site
Beautiful site enabling marketing tactics: social media, content, tools, and press releases to build equity and visibility.
Flagship Build
Full business with dedicated team, revenue generation, and exponential value appreciation.
Value Creation Through Metrics
Our updates track quantifiable equity building: traffic growth, social media engagement, domain authority (DA), and domain reputation (DR). As these metrics increase, so does the domain's value and pricing.
The result: Premium domains become premium brands faster. Starter sites transitioning to flagship status command premium pricing above the inherent domain value. Every property is clearly categorized so buyers know exactly what they're acquiring and its growth trajectory.
03 PROJECT CATEGORIES
Two Types of Builds
Flagship Builds
These are long-term projects we're not looking to sell. We're building them to grow, solo or with trusted partners.
Starter Sites
Smaller builds launched quickly using AI and systematic approaches. Some are for sale. Some are for validation. All are designed to earn trust early.
WHAT TO EXPECT
What's Included In Each Build
Weekly build updates (video or audio logs)
Clear summaries of what was worked on and why
Tools used for each step
Results when available (traffic lifts, leads, SEO gains)
Optional commentary on lessons or decisions
Consistent execution—not content for content's sake
STAY IN THE LOOP
How to Follow Along
Each project has its own update feed. You'll see what was worked on, what changed, and what tools or systems were used.
Want updates? You can subscribe to follow any project—or all of them.
04 PHILOSOPHY
Our Approach
We don't believe in hiding the process. We also don't believe in over-sharing just to create content.
What you'll find here is a system that keeps us accountable and helps others who want to learn by example.
We've built businesses quietly for years. This is how we do it now—with structure, focus, and public accountability.
— Michael Santiago
Have questions about any of these builds? Want to discuss strategy?
Send us a message. Let's talk.