Things change quickly on the internet.  Search engines like Lycos and Alta Vista ruled the roost before Google even existed. Ugly, flashy banner ads were everywhere and companies were paying a ton of money to advertise that way. Social networking…

What is Content Marketing Content marketing is the use of information to educate and inform your customers in order to convince them to buy your products.  This can be done in a variety of ways and through a number of…

Content marketing is the critical centerpiece of a social media marketing campaign and it is essential to get it right.  Consumers are no longer willing to listen to interruptive marketing nor do they want advertisers to tell them what they…