Customer Relationship Management (CRM) is a way for businesses to streamline corporate performance and develop long-term relationship with your existing customers and possible new ones. There are a lot of CRM software available in the market but only calls their CRM a Customer Success Platform. Grow your business with Salesforce.
“Sell smarter and faster with the world’s #1 CRM.”
That is the first thing you see on Salesforce’s website. They’re an all-in-one, cloud-based leader in CRM software for small businesses. Built 100% in the cloud, their CRM solutions help connect customers, employees, partners, and even products with incredible ease. There are a lot of CRM solutions that claim to be easy to use and powerful, but here’s how Salesforce gets to claim the number one spot.
Ease of Use
When you log into Salesforce, you get a dashboard that gives you a bird’s eye view of how your business is doing. It’s filled with a wide range of report widgets and is fully customizable to show you everything from quotas and pipelines to key opportunities, leaderboards, team summaries, sales data, and many others.
Navigating through the software was easy with their simple navigation bar found at the top of the window. You’ll find tabs for categories like Home, Contacts, Accounts, Leads, Campaigns, Opportunities, Forecasts Files, and more. You get to where you want to go with a click of a button. There is quite a few CRM software that doesn’t give you the same ease. You can also reorganize and add tabs to truly make it your own. Speaking of organization, each tab was displayed well with simple lists, links to each contact, and shortcut widgets.
Customer Success Platform
Salesforce comes with all the basics that a small business would need to grow using a sales and insight driven approach. Their process is efficient and designed to provide all the data you need to run better, streamlined marketing campaigns.
They’ve come up with Salesforce Einstein, artificial intelligence that makes your sales process smarter. You get predictive lead scoring and recommendations on the next best steps to take in order to close deals faster. It’s an ideal solution to making your sales reps sell smarter; which is a huge part of why Salesforce came to be. With this, you can accelerate productivity, make insightful decisions, get more leads, and close more deals. Here are some features from Sales Cloud alone.
This feature is dedicated to helping you keep your customers happy, and keeping them loyal to your business. Their customer service tools let you bring all your support inquiries together in one console. With user communities and branded self- service sites, you can reduce support costs and help customers get the solutions they need easily. But Salesforce also makes sure that if your clients are going to need help, you’re going to be there. No matter what channel they use. Agents will get customer history and a knowledge base to make sure they’re giving the right answers, the right way. This is great for small businesses, and if you start growing, the Service Cloud will grow with you with upgrades and additional solutions to your needs.
Say goodbye to cold calling with access to millions of complete and accurate business leads. This service will provide you with lead- generation and marketing automation tools to help get your business’ name out there, capture solid leads, and so much more. Pardot from Salesforce lets anyone from your team create dynamic emails which you can A/B test to discover the most effective content you can use. Here, you won’t need HTML knowledge to capture leads. Build high-end landing pages and forms that come with notification triggers and lead assigning. Automatically score, prioritize, and assign your leads. Use automated nurture tracks that turn cold leads into prospects so you can free up your resources for other tasks. You can carefully track your team’s performance, your prospects, and ROI by connecting Google AdWords to your account.
Pricing (billed annually)
With Salesforce offering so many features and so much flexibility, you can expect an extensive pricing scheme. While it can be overwhelming, it’s great that they’re trying to cover everything and cater to each business’ unique needs. Click here to see their Price Plans.
An impressive and easy to use all-in-one CRM software isn’t something you should pass on; especially if they offer free trials. Check out Salesforce now and experience their Customer Success Platform.
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