OptinMonster: More Than Just A WordPress Plugin

Short on Time? Download FREE PDF for Later
0 Reviews

OptinMonster started out as a lead generation WordPress plugin which lets you create and integrate effective opt-in forms on your site with ease. All major email service providers are compatible for integration and users benefit from features like drag and drop editor, page-level targeting, A/B split testing and exit-intent technology.

Full Review


OptinMonster is now, a full-on list building platform that allows users to create, test, deploy and benefit from opt-in forms. Users have an option to deploy opt-in forms with their WordPress plugin or take a snippet code and use it with an HTML based website.

What is good about this is that no matter how many sites you were managing, you can monitor your opt-in forms from a central interface.


Convert Visitors into Customers

The goal of deploying opt-in forms is to convert visitors into subscribers and ultimately into customers. OptinMonster compared to other platforms is a powerful lead generation and customer conversion platform for your website. Why is that?

With OptinMonster, you can create and customize professionally attractive opt-in forms from a large template catalog without writing a single code. Enjoy an extremely user-friendly experience, while you build and A/B test lead-capture forms without the need of hiring an expensive web developer.

optin-monster-form builder

Build High Converting Forms with Just a Few Clicks

OptinMonster's easy to use yet powerful drag & drop builder lets you create visually attractive and stunning opt-in forms that are geared to produce the highest conversion rates.

This platform allows you to create a wide array of opt-in forms from lightbox popups, to floating bars, slide-ins, and much much more. Whatever you may want or need to optimize your site and boost your marketing campaign, OptinMonster has it.

Do not let Abandoning Visitors go to Waste

Statistics show that over 70% of abandoning visitors will never return to the site that they opted out from. This means 70% of visitors go to waste if not managed properly. Through an exit intent technology, behavior ques are detected, and visitors are prompted with targeted campaigns at the exact moment that they are about to leave. Talk about a buzzer beater moment to save the game.

Customer Segmentation through Behavior Personalization

OptinMonster's page-level targeting lets you display offers unique to the visitor's location. You can also customize offers based on how visitors behave and interact with your website. This is an example of smart segmentation with lets you maximize the potential of your email list. A segmented group of subscribers lets you run campaigns with targeted marketing.

Well-Timed Pop-ups

Popups are annoying as hell. Admit it. But being on the other side of things, popups are very important for you. Which is why timing is everything. With proper execution at the right time, popups can be intriguing and even helpful for customers. This is what you can get from OptinMonster.

With OptinMonster you can display a targeted message at the best time, in the right place, to the right customer or visitor. With proper timing and execution, you can increase your conversions.

optin-monster-A/B testing

A/B Test your Ideas

Increase your conversions with A/B testing. You will never have to rely on guesswork again and do what works best with data-driven decisions.

Mix, match and try various content, headlines, styles, and layouts to see which produces the highest conversion through an easy to use smart A/B testing tool.

Easily Measure your Results

Get your stats, know what works, take proper action and improve your strategies for lead generation.Through OptinMonster's built-in analytics, you can easily find out how your opt-in forms are performing. Understand and analyze trends on clicks, views, and overall conversion rates and know where you stand.

Boost Conversions with MonsterLinks™ 2-step Opt-In Technology

What is MonsterLinks? It is an application that allows you to turn any link or image for that matter into a two-step opt-in process. This eliminates the need for using a squeeze page.

Marketers are going crazy about this feature because it has shown to improve conversion rates by up to 785%.

Double your Email Conversions

With a full-screen Welcome Gate, you can increase your conversions by up to 100%. OptinMonster's fullscreen function lets you turn any page on your website into a highly converting one through a Welcome Gate, Exit Gate, and Interstitial Ad.

Full-screen welcome gates have been used by marketers to double if not triple their email conversion rates.

Mobile-Specific Popups

Use mobile-specific popups Increase your mobile conversions. Whether you want to improve the numbers on your mobile app downloads or simply display targeted messages specific to your mobile audience, OptinMonster does the job for you. Through its smart technology, you can create targeted popups specifically for your mobile audience.

Use Highly Noticeable Floating Bars

Floating bars are highly noticeable and help you with your conversions. OptinMonster's floating bars dynamically adjust when visitors scroll and attach themselves to the bottom or top of the page. This helps boost email signups as it keeps reminding the customer or visitor to signup.

Build your Email List

With polite scroll boxes, you can easily build your email list. OptinMonster's slide-ins appear at the bottom-right part of the screen. As the user scrolls down, he will see the scroll box which is useful in sky-rocketing your conversions.

Data-Driven Sidebar forms that Convert

For the most part, with other platforms, sidebar forms provide no conversion data. OptinMonster sidebar forms are data-driven and let you A/B test, and do more with useful data and information at hand.

Location Specific In-Line Forms

OptinMonster's after-post forms and in-line forms work best for acquiring more subscribers through content heavy pages and highly relevant blog posts. Specific in-line forms let you convert highly engaged visitors without spoiling their reading experience.

Eye Catching MonsterEffects™

Increase your mobile conversions with MonsterEffects. It is a signature OptinMonster technology that enables you to use visually stunning animations to catch the attention of your mobile users. Choose from dozens of captivating animation effects and bring lots of attention to your opt-in forms.


OptinMonster is the perfect solution for online marketers, writers, bloggers, web developers, business websites, and all other small businesses that make use of e-commerce. With OptinMonster, you can:

  • Grow your email subscribers
  • Improve your lead generation efforts
  • Reduce cart abandonment

If you want to use smart opt-in technology, then you OptinMonster is right for you.


Knowing the features of OptinMonster, let's discuss how it will help you.

An Easy to Use Design Builder

Build effective forms with OptinMonster's user-friendly design editor. You do not need any coding knowledge, nor experience in web development. You do not have to spend thousands of dollars just to hire someone to create your forms. You can do it yourself.

Targeted Messages with Behavior Personalization

Be sensitive to how your visitors behave and react. Let your website react in a smart and effective way. Imagine your website making use of some basic artificial intelligence to handle your visitors.

Integrate with Your Email Marketing Service

Compatibility is not an issue OptinMonster works with almost all email marketing service providers and website platforms. Easily integrate the platform with what you are using for seamless management.

optin-monster integrate


OptinMonster is a customer acquisition and lead generation tool. With great power comes greatly valued prices. You do not have to worry about paying high costs for awesome technology. There are three packages to choose from:

  • Basic - Entry tool for those who are starting out
  • Plus - Great for growing businesses who want to do more.
  • Pro - Everything you need to get huge results fast.

Here are the details of each package. (25% off for Annual Price)

Basic (Annual) Plus  (Annual) Pro  (Annual)
$19/monthly $29/monthly $39/monthly
($9/monthly) ($19/monthly) ($29/monthly)
Unlimited Optin Forms Everything in Basic Plan Everything in Plus
A/B Split Testing Floating Bar Exit-Intent Technology
Page Level Targeting Sidebar Forms Referral Detection
User-friendly Reporting After Post / Inline Forms Mobile Specific Forms
1 site 3 sites Slide-in Scroll Trigger Boxes
Smart Canvas Forms
Full Screen Takeovers
Unlimited Sites
Priority Support


  • A nice selection of templates
  • Compatible with any HTML site
  • Easy to use drag and drop builder
  • Integrate with your email marketing service
  • Setup A/B split testing easily


  • ​You have to pay to continue using the platform

If you can increase your conversions, save abandoning customers, and acquire a bigger mailing list, click here to find out more about OptinMonster.

Leave a Comment

Your email address will not be published.


Find Your Perfect Online Business

Take the Quiz

Send this to a friend