Landing pages convert visitors into leads. This simple fact about the role of landing pages makes it essential for every lead generation campaign.
Conversion after traffic. Without conversion, generating traffic into your site is useless. With conversion targeted landing pages, you have a better chance of getting information from your visitors, adding them to your mailing list, or being able to answer their queries.
Landing pages convert more than your homepage. A homepage has a lot of distractions whereas a landing page has one goal, which is to get your visitors to take action.
Yes, landing pages convert, but that doesn’t mean all landing pages are effective. Like sales copies, they need to have the right design and content to attract visitors. In short, landing pages should look professional.
Does this mean we need to have some sort of knowledge in programming or writing codes? Not necessarily. There are a lot of landing page builders in the market. For my campaigns, I use InstaBuilder because of its user-friendly drag and drop function and many more useful features.
WHAT IS INSTABUILDER?
InstaBuilder is a user-friendly WordPress plugin that helps users create expert-looking and highly responsive sales and squeeze pages in just a matter of minutes.
What are squeeze pages? These landing pages are designed to capture email addresses from visitors. Email addresses are like social security numbers of the online world. The first thing that every social media site or membership site asks from a visitor is their email address. The first requirement to create an account online for whichever website is, of course, the email address. Which is why in online marketing, the email address is a coveted piece of information.
With InstaBuilder built pages, you can get more leads email addresses.
Here are some features that you will surely find awesome in InstaBuilder
- User-friendly interface
- 100% mobile device responsive
- Button Builder
- Drag and Drop Visual Editor
- Split Testing
- Detailed Statistics
- Built-in Image Editor
- Page Scarcity Generator
Online businesses and inbound marketing campaigns start with traffic. But traffic alone does not generate revenue. Traffic needs to be converted through effective lead generation. Having a tried and tested sales funnel system ensures better lead generation.
But more than helping you build landing pages, InstaBuilder also helps you build your sales funnel. And you have total control over it! InstaBuilder has advanced features that let you create entire funnels such as Opt-in, Sales, Webinar and Launch funnels with new templates every month.
IMPORTANCE OF SALES FUNNEL
The sales funnel helps convert visitors and nurture them into income-generating customers. Advertising or generating traffic alone creates nothing but exposure. Visitors go through a process before they are fully converted into income generating buyers.
At the top of each sale funnel are strangers who become visitors through blogs, social media pages, and other forms of traffic generation techniques.
These visitors are then narrowed down into leads by various forms of landing pages that with contact forms and calls to action.
These leads are further narrowed down into customers by lead closing emails, and other forms of contact.
At the very bottom of each funnel are selected customers that become promoters because of customer satisfaction. They eventually become part of the marketing campaign to attract more visitors, leads, and customers.
This is how sales funnel generally looks like. With InstaBuilder, you have access to funnel builders and have total control on how to design them. These funnels work at a shorter span of time than traditional models.
WHO SHOULD USE INSTABUILDER?
Landing pages and sales funnels are essential elements in inbound marketing campaigns. Building them through traditional programming and web development methods will certainly use a lot of work hours which basically is not cost effective. This is where InstaBuilder comes in. Here are people who may benefit from using InstaBuilder:
- Seasoned marketers who want to focus on other tasks and want to chop off some time from creating professional landing pages
- Business owners who have little knowledge of writing codes
- Internet marketing toddlers who are just starting to learn the processes
- Bloggers who want to enhance their blogs
- Anyone else who wants to improve site conversion
WHAT ARE THE MAIN BENEFITS OF INSTABUILDER?
InstaBuilder is designed to be easy to use taking into consideration busy online marketers and business owners. With a user-friendly interface to help quickly build high converting pages, InstaBuilder is the perfect partner for your marketing funnel.
Here are some key features of InstaBuilder
2.0Drag and Drop Visual Editor – The drag and drop function makes building pages so easy it feels like you are playing a video game. Just select the elements that you feel like using, click on them, drag them to the spot where you want them to appear and drop them there. You do not need to know a single thing about coding, and you can easily realize a design that you have visualized in your mind.
100% Mobile Responsive – After building your page, InstaBuilder makes it mobile ready with a responsive design engine. Looking at online statistics, mobile penetration rate had topped desktop penetration in 2014. We can expect in the next coming years that mobile shoppers will tremendously exceed online shoppers using desktops.
More Templates – With over 100 templates, you can easily create professional looking and highly converting pages. There are a lot of choices for Squeeze, Sales, Video, Launch, Webinar, Thank You, Upsell and many other pages. Choose a template, customize it, and make it your own with the easy drag and drop function.
Custom Elements – Customization means having a wide array of elements to choose from. Yes, whatever design you have in mind, you can realize it with customizable design and function elements like text, images, videos, buttons, date stamps, script editing and so much more.
Total Design Control – With all of your design options, easy drag and drop builder, font and topography selections, design and placement, you have total control of how you want your page to look like.
2-Step Opt-In Technology – Tried and tested to convert better than traditional methods, this marketing technology is so effective you can get more leads faster and easier.
Welcome Gate – To get more leads, you can lock your content by forcing your visitors to opt-in before gaining access to your information. You can easily block one page or block all of your pages with “Opt-in Firewalls” that are proven to convert.
Advanced Analytic Features – You cannot manage what you cannot measure. Find out what is and is not working and learn why with analytics and statistics reports that are real time. Log in, check your numbers, know what’s working, and determine what your next step is all in just a few clicks.
Scarcity Builder – There is something about a countdown that alarms visitors to act fast. Create a sense of urgency for your visitors to take action by using the one-click scarcity builder. Urge your visitors to act before the time runs out. This is perfect to pair with special deals and promotions.
Social Sharing – Let your visitors and customers promote you and get you more leads with social sharing. Turn them into promoters on Facebook, Twitter, LinkedIn, and Google+.
Animations – Animations simply make things look better and more advanced. This by far is the only landing page builder that I know which lets you add animations to make your page more interactive.
SEO Options – InstaBuilder has keyword targeting features and another high-level SEO editing available. This means your landing pages are more search friendly for maximum exposure.
With all of the features that InstaBuilder offers, it is the page builder of choice by even seasoned inbound marketers.
PRICING
There are 3 packages to choose from whether you are a business owner, an inbound marketer or a developer, there is an affordable plan for you for InstaBuilder 2.0
| 3-Site License | Developer License | Unlimited License |
| $77 | $197 | $97 |
| Install on 3 domains that you own | Install on Unlimited domains that you own | Install on Unlimited domains that you own |
| One Year Support and Update | Install on client websites | One Year Support and Update |
| One Year Support and Update |
