HotJar Review – Letting You See The Bigger Picture In Your Business

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Hotjar is one of the best website optimization tools that's out on the market today. It is a combination of analytics and feedback tools that make it easy for you to identify the user activity on your website and track any problems that might appear. It will help you gather both quantitative and qualitative data for actionable ideas like fixing content and other modifications. You can gain access to its great set of tools for just a small price.

Full Review

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Are you wondering if your business is heading towards a great year-end? Or are you planning to rev up your business for the coming year ahead? Then you should have the tools that will help you see the big picture and help you make data-driven decisions to improve your business performance and most importantly, increase your profit.

Since we are talking about tools that will give us insight into how a business is performing, HotJar comes in handy with a tool set great for assessing what works and what isn’t working for a company.

If you are using the web to advertise, market, and capture more audiences, it is a problem for you to learn how to optimize your site visits and learn how to keep them coming back for more.

WHAT IS HOTJAR?

Hotjar - All In One Platform

HotJar brings in fresh innovation in the world of e-commerce. It is an all-in-one platform that combines analytics and user feedback to assess the performance of your website. This software develops intuitive and groundbreaking research and web optimization tools. It has analysis tools that allow you to measure and observe site user behavior and actions while its feedback tools enable you to hear what your users say.

Technically, it is a comprehensive conversion rate optimization (CRO) tool. CRO tools like HotJar is an instrument that website owners and online marketers can use for conversion; a term used when a visitor to your website takes an action that you want them to take. These are also the actions that you are going to measure and what you are looking for to optimize. For instance, signing up for an email newsletter, creating an account with a login username and password, making a purchase, or downloading your app.

This cloud-based tool can give you unlimited insights from your web and mobile sites that will drive change. It has a free plan option that limits the number of items a user can track, and a professional plan that delivers unlimited insights for $29 monthly charge.

This privately owned web business solution focuses on providing services to its customers by helping them understand why their website visitors are not converting, by leveraging technologies such as visitor playback, heatmaps, polls, and surveys. HotJar was founded in January 2014. Users can generate insights on an unlimited number of websites and make these available to an unlimited number of users through a simple and affordable plan for any organization size.

WHAT MAKES IT DISTINCT FROM OTHERS?

Monitoring website opportunities and insights are often tedious, complicated and expensive. It takes so many software to do what HotJar has combined in one platform. HotJar makes it very fast and affordable to capture information. How do they do it? HotJar uses snapshot reports and sampling in data collection then utilizes a proprietary sampling engine that distributes these snapshots. HotJar users can generate an unlimited amount of reports from this data, and on an unlimited number of pages.

WHAT DOES HOTJAR OFFER?

HotJar is full of features made available to different types of businesses and website owners. Each HotJar account lets you manage multiple client organizations from one main account, get discount volume pricing on your client organizations and add your personal logo to the HotJar interface.

Its services have been made officially available early this year. Let me share my experience in using this product. I have been using it for quite a while now, and I do think it deserves a review. Let’s take a quick view on what it does.

Toolsets

Hotjar - Heatmaps

HeatMaps – This tool visually lets you uncover what most of your visitors are clicking on your site. Personally, I think this is one of the coolest and useful features of HotJar. You will find out what texts, image or posts are working well in your site not by guessing but by visually observing your user’s clicking patterns.

You can create as many heat maps you want, target any URL on your site and examine the user interaction. As it shows you areas mostly clicked on your blog or website, you will have the opportunity to improve the content. You will have a clearer guide on what your site users care about and do on your sites – which are big indicators of their motivation and desire. If you learn to use it properly, you are surely on the road to success.

Visitors Playback – HotJar is capable of letting you see on-screen recording video of your readers’ computer or mobile devices. It makes it easier for you to identify usability issues of your site by seeing your visitor’s actual clicks, taps, and other activities.

This tool lets you analyze thought and reading patterns of your site visitors. For instance, what are they attracted to on your blog? You can filter these recordings based on the landing page, date, visit duration, location, OS, browsers, devices, etc.

Conversion Funnels – It is a tool that lets you find out, in particular, the biggest opportunities for improvement as it helps you identify which among the pages and steps cause your visitors to leave your site.

The results in percentages are based on the total number of sessions recorded. For example, there are 100 recorded sessions and 50% left your site on the landing page. You’ll know that it’s the point that you should fix.

Survey – Just like other online survey platforms, HotJar also lets you do an online survey. You can create unlimited surveys and add your business logo to these surveys. It is also available in various languages and various question types like multiple choice. Plus, you can incorporate different question types in a single survey which gives you an opportunity to address different concerns at once.

The survey feature is easy to use because HotJar Editor is so simple. It is also mobile-friendly and collects responses in real time.

Feedback Polls – This feature lets you give out questions to specific visitors or users on your website or mobile site. Just like the survey form, you can create an infinite number of feedback polls and customize it based on the nature of the content.

You can set off your poll in four different events: immediately after your page loads, when there’s a few seconds delay, when a user is about to abandon the page or when the site visitor scrolls down the page.

Form Analytics – So far, I have only briefly experimented with this feature, but it is a great tool, too. It analyzes your form to see which fields take too long to complete, which field are left blank and why visitors abandon your form.

It will show you a form analysis report with details like drop off graph; time spent filling out a field, successful and failed form submission. It is an important tool to improve your online form completion rates.

Recruit User Testers – This feature allows you to find the best possible participants for user research and testing directly from your site.You’ll have the same targeting options as with Feedback Polls and collect profiling information, contact details and offer a gift in exchange for their help.

You can get the profile information like name, age, city, email, contact number. Information like country,d evice, browser, operating system are automatically captured.

WHAT CAN YOU GAIN FROM USING HOTJAR?

Hotjar - Analytics and Feedback

HotJar is used by the different business organization responsible for product management, engineering, and marketing. Freelancers, different business sizes, non-profit organizations are the intended users of this software. It is very useful in optimizing a website and checking opportunities for improvement.

As you uncover insights, you can better connect with your audience as you improve your site’s content, interface, and user experience.If you’re an online marketer, understanding your user’s intent will also make it easier for you to prioritize the right selling points higher on your pages. If you’re a blogger, you can use it to find out what your blog reader wants and why they want it, and how your visitors use your site.

This tool will help you know why visitors are abandoning your site. For instance, if your visitors do not push through with their orders due to lack of trust in the brand, you can boost trust by giving more importance to customer reviews and ‘featured in’ logos high up on the page. Some visitors may get confused on your homepage layout so changing titles and labels may improve signups and user retention. HotJar tools like Heatmaps, Visitor Playback, Conversion Funnels, Feedback Polls, Surveys and Recruit User Testers to help you identify the barriers to your site’s growth.

HotJar will also help you determine what drives your customers to visit your site or use your products. Understanding what convinced your existing users or customers to act or convert is one of the best ways to get even more of visitors. It will also help you understand what will keep them coming back for more.

HOW TO SIGN UP?

You have several options to enjoy HotJar’s services. You can sign up for a free account. It does not require a credit card; you can create an account by filling out a form.

You will be asked to include your role – ex. Writer etc. but you may just choose the category “others” if you don’t want to reveal your role. You can also choose to enter your organization name or just write a general organization name. You will be required to enter your site URL and country. Then in a few seconds, you will be directed to your HotJar profile and show you options if you prefer to upgrade your plan.

The basic subscription is free but of course, limited. The next is the professional plan that starts at $29 USD per month. It gives unlimited insights for less than $1 a day. The next higher level subscription is the Business plan. This package is suited for organizations with high traffic.

Basic Professional Business
Free $29 $89

Pros

  • Unlimited – This is a standout for me, there are no restrictions when it comes to number of your websites assessed or the number of users.
  • Good Set of Tools – a set of web optimization tools on one platform. You have the option not to subscribe to many CRO software products because you can get most of the tools you will need to assess your website’s performance.
  • Good Pricing - Aside from it offers a free plan, HotJar is not costly at all, so it lends itself to small businesses, freelancers and anyone who wants to use the service without putting it beyond their budget. On their paid plans, they have a pretty competitive price offer which cost significantly less than when using multiple vendors.

Cons

  • Still New in the Business - it is still in the startup phase.They do not have the years of experience and huge customer support systems that their major competitors do. For instance, Survey Monkey has clients like Samsung and Facebook.
  • No Mobile App Yet - they don't have an existing mobile app yet to monitor its services.There is no option for finding in-depth comparative analysis of visitor behavior using desktop/laptop vs mobile users.

If you are trying to find an all-in-one business analytics software then you better try HotJar. With its holistic approach, great usability, affordable cost and easy-to-use CRO tools, you will get the insights needed to overall improve the quality of your website and make it more profitable.


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