It can be a little tiresome to constantly be mindful of SEO and keywords when all you wanna do is just write. But what's the point if it doesn't convert, right?
Save yourself the trouble of spending countless hours of research on different keywords and their value by getting yourself a service or platform that will help you do just that. Ubersuggest is one good example that is also free.
Keyword tools often give you ideas of which keywords to use, which frees you up to do some actual writing. Some tools, like Ubersuggest, offer negative keywords which really help you get on the right track more. It's that simple: get on the site, enter some words, and get the answers you've been looking for.
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