Research is an important part of creating content and publishing it. But it's not just about looking up stuff for your article, it's also about metrics on how you're doing, how your competition is doing, how your audience is doing.
No matter how good you think the articles of your authors are, you won't generate the traffic that you want if it's not what your readers want. So analyze your content and get the right reports so you'll know which angles, topics, and content are working for your site, and which ones are not.
Sign up for sites that give you the knowledge to help you make the right decisions. Your site's traffic is going to overwhelm you. In a good way.
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