You can't live in a little bubble when you own a business; which is why checking on your competitors is so important. You can avoid the situations where they've failed, venture out to new opportunities they haven't tapped, and use methods they've succeeded in.
But keeping track of your competitors can be overwhelming when you're minding about 5 social media accounts, 3 websites, and other stuff. So get yourself a platform that will let you keep track of everything with ease and let you stay updated and in the know about what's going on in your niche.
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