"The money is in the list" is something you'll hear and read every now and again as you learn more about growing your online business. This is why you come across so many popups in websites, offering you a discount, promo, or product, in exchange for signing up for their newsletter. And the saying really does hold water; especially if you charge people for being in that list.
However, as easily as you can get people in your list, it's as easy for them to leave it. This is why you step up your email marketing campaigns with better newsletters. The problem? Some people end up finding your emails annoying because of the frequency or useless because it doesn't relate to them. So make smarter campaigns by targeting specific newsletters to specific people in your list. Don't just send them out to everyone without a thought of what they could be interested in. Remember, one email could make or break your list.
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