Email marketing is one of the most basic but still very important marketing method that you shouldn't overlook. Creating regular newsletters and sending them to your subscribers keeps them in the loop about your new products and gives you an opportunity to encourage them to make new purchases.
But subscribers sometimes click the dreader unsubscribe button because the things you send just don't interest them anymore. And we don't want that.
Get a platform that segments your lists so you can create better newsletters that cater to your subscribers better. This, in turn, will help you come up with better campaigns. The question, however, is finding a service that will help you get all that done, and more.
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