Getting people to sign up for your site or participate in a subscription of yours is a big thing. It opens you to many marketing opportunities and gives you better results when looking at metrics and reports.
The challenge there is getting people to sign up, to have them take the time to type in the information you want from them and participate in your campaigns. You'll need a landing page that gets you the information you want and entices your visitors to respond to it.
You could create one on your own from scratch if you're the technologically- savvy, site developer type. But you can also make things incredibly easy for you by downloading a theme and plugin for your WordPress site. Increase those conversions with a great landing page and grow your business the way you want.
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