Newsletters, nowadays, are regular emails that businesses send to their subscribers and customers to keep them updated about what's going on and what products are new or are on sale. It's a more personal way to reach your customers and remind them that you are there and you have something they will definitely want to purchase.
Creating a newsletter could take you a while if you're making it from scratch. But that's okay because sending these newsletters are easier and take less time because of emails. However, it's definitely tedious if you have a huge list of people to email. You could miss someone. Someone who could've become a loyal customer, someone who could've spread the word about your store, someone who could've set off a series of events that would lead to your sensational success.
This is why you get an email service provider.
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