Captivate Audiences By Creating Animated Videos

Michael Santiago
Sep 16, 2021 4 mins read
Content Marketing for Beginner

Animated videos are a great way to attract new customers to your business and let them know what it’s all about and why they should be interested. The problem? Hiring animators to create your videos will cost you a substantial amount of money. And creating these videos will take a long time to finish and publish. 

Get rid of those stressful reasons with an app that will let you create videos all on your own or with your teammates. Say goodbye to long days and expensive animators. With the help of the right app, you can create an animated video all on your own. Dazzle viewers with a great presentation and awesome animations.

What You Need

  • Account with video app

Setup Steps

    Set up Powtoon.

    1. Sign up at https://www.powtoon.com.

      <p>Sign up at <a href="https://www.powtoon.com">https://www.powtoon.com</a>.</p>

    Make your PowToon.

    1. Click Create a new project.

      <p>Click Create a new project.</p>

    2. Pick a style or click Start From Scratch.

      <p>Pick a style or click Start From Scratch.</p>

    3. Click Preview to view a style and Use to select one.

      <p>Click Preview to view a style and Use to select one.</p>

    4. Hover over a scene and click the trash icon to delete it or click Replace Scene.

      <p>Hover over a scene and click the trash icon to delete it or click Replace Scene.</p>

    5. A category of scenes to choose from will pop up at the bottom, click the scene you want.

      <p>A category of scenes to choose from will pop up at the bottom, click the scene you want.</p>

    6. Click Continue on the top right hand of the screen.

      <p>Click Continue on the top right hand of the screen.</p>

    7. Add a title in the box on top and click SAVE.

      <p>Add a title in the box on top and click SAVE.</p>

    8. Click a character and choose the first icon to change your character’s position.

      <p>Click a character and choose the first icon to change your character's position.</p>

    9. Click on the text and replace them with your content.

      <p>Click on the text and replace them with your content.</p>

    10. Customize the options for the text on the menu bar that’s popped up.

      <p>Customize the options for the text on the menu bar that's popped up.</p>

    11. Click Layouts, Background, Text, Library, Objects, Graphs, Sounds,and Images found on the right panel to add those different elements.

      <p>Click Layouts, Background, Text, Library, Objects, Graphs, Sounds,and Images found on the right panel to add those different elements.</p>

    12. Click the Preview button to see your completed presentation.

      <p>Click the Preview button to see your completed presentation.</p>

    Share your Powtoon.

    1. Click Export when you’re done and choose how you want to export your Powtoon.

      <p>Click Export when you're done and choose how you want to export your Powtoon.</p>

    2. If you want to publish to your account, click My PowToons.

      <p>If you want to publish to your account, click My PowToons.</p>

    3. Add details like description, tags, category and privacy setting. Click Next.

      <p>Add details like description, tags, category and privacy setting. Click Next.</p>

    4. Customize the watermark and quality options then click Export PowToon.

      <p>Customize the watermark and quality options then click Export PowToon.</p>

    5. You can also directly upload it to several different video sites and social networks, or…

      <p>You can also directly upload it to several different video sites and social networks, or...</p>

    6. Choose a file type that you want your project to be downloaded as.

    Storyboard time.

    1. Write a story or rough draft for what your video will be about.

    2. Finalize your story.

    3. Find a video app to use like PowToon. They focus on helping you create animated videos with ease.

    Timeframe

    Time to do: 1 day

    Time to see results: 1 month

    Additional Tips

    Embed your videos on your website. Create, connect and share your project on your social networks. Minimize the hard sells. Tell a story your viewers can relate to. Create educational videos. Post your content on several different locations. Keep your videos short. In the last part of your video, add a “Call to Action” button.

    Potential Results

    People today get easily distracted and have little patience for things they see online. Using the right animated video app engages them and captures their attention leading to more recognition for your business, more clicks, more shares, and up to 75% increase in sales over time.

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