Become A Sought After Instructor With Your Online Video Course

Michael Santiago
Jun 20, 2021 4 mins read
Info Products for Beginner

Being one of the most knowledgeable people about a particular niche is a great thing. People look to you for advice and pay you good money to share your thoughts. The problem is that, for some, it’s quite difficult to get around to different places, and even, speak in front of a crowd. And while a lecture or book could be written, it’s entirely different when you get to talk about something and be present. It’s the same issue for people who are eager to learn.They might not have the resources to be able to go to certain lectures and hear certain talks about subjects they love.

But this isn’t an issue that the power of the internet cannot solve. Online lectures and schools are a thing now that teachers, students, and businessmen alike benefit from. Own a site and a camera and you’re good to go. It costs less, you can work on your own time, and you don’t have to deal with any issues connected to public speaking. Yes, that is better. But consider how much better you would do if, instead of just selling courses on your site, you could sign up for a popular learning marketplace?

Udemy is the world’s largest online learning marketplace with over 14 million students mastering new skills from a huge library of over 42,000 courses. People have made quite a suitable living from being a Udemy instructor; this is the approach we’re going to do.

What You Need

  • Udemy Premium Instructor membership

Setup Steps

    Set up Udemy.

    1. Set up your membership at https://www.udemy.com.

      <p>Set up your membership at <a href="https://www.udemy.com/">https://www.udemy.com</a>.</p>

    Plan your course.

    1. Go through other courses within Udemy to help you prepare for the course you will be making.

      <p>Go through other courses within Udemy to help you prepare for the course you will be making.</p>

    2. Read Udemy’s checklist and standards for quality.

      <p>Read Udemy's checklist and standards for quality.</p>

    3. Finalize your topic and plan your course creation schedule.

    Create your course outline.

    1. Lay out the scope of your course.

    2. List down your course sections. These are the larger subtopics of your course.

    3. Write your introduction and conclusion.

    4. Create your content. Use the Udemy Curriculum tool to add in your course lecture. Use different lecture types and determine the appropriate ones to use on your course.

    Start production.

    1. Have a checklist of the audio and video equipment and editing tools that you will be needing.

      <p>Have a checklist of the audio and video equipment and editing tools that you will be needing.</p>

    2. Select and acquire the equipment appropriate for your course. Udemy offers courses in determining the type of equipment you will need for different courses.

    3. Do test videos and check the audio and video quality.

      <p>Do test videos and check the audio and video quality.</p>

    4. Setup your studio and start filming.

    5. Edit your videos and assemble your course.

    Polish your course.

    1. Come up with an up to par and catchy Course Title.

      <p>Come up with an up to par and catchy Course Title.</p>

    2. Work on your course landing page. Inform students who it’s designed for, the requirements, and what they will learn. Your Course Summary must be detailed and thorough.

      <p>Work on your course landing page. Inform students who it's designed for, the requirements, and what they will learn. Your Course Summary must be detailed and thorough.</p>

    3. Create a promo video and course image.

    4. Speak to other instructors and do research to find the right price for your course.

    Publish your course.

    1. Create a compelling bio and apply to become a Premium Instructor to charge students for your course > Enter the required information > Click Save and Continue.

    2. Submit your course for review. This process will take 2 business days.

      <p>Submit your course for review. This process will take 2 business days.</p>

    3. Send out an email launch announcement.

    4. Promote your course on your site and social networks.

    Marketing Setup

    1. Start with friends and family and have them help spread the word.

    2. Focus on generating buzz during the first 30 days of launching.

    3. Go to Analytics > Engagement and review how your course is going.

    4. Create a Facebook event for your course and invite all your friends.

    5. If you have a list or followers, hold a contest for a spot in your course.

    6. Have an email launch announcement.

    7. Promote it on your site and social networks.

    8. Upload several videos as a YouTube campaign

    Timeframe

    Time to do: 1 week

    Time to see results: 1 month

    Additional Tips

    Respond quickly to feedback and build a relationship with students.

    Create a Facebook event for your course and invite all your friends.

    Host a free webinar on Google Hangouts with a preview of your course.

    If you have a list or followers, hold a contest for a spot in your course.

    Connect it your website and sell a product.

    Guest blog on a relevant site.

    Cross promote with other instructors’ courses.

    Join an affiliate program.

    Make more courses.

    Potential Results

    You could earn up to $300 in the first month, and it’s not much. But don’t be dissuaded because, according to Forbes, the average Udemy instructor earns $7,000. There are many who earn more than that. Constantly update your courses and work on improving your content and delivery and you can expect to earn up to $10,000 and more.

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