Sending emails to your subscribers keeps them in the loop about your new products and how your company is doing. It lets you keep in touch and stay relevant in their lives.
However, you sometimes lose subscribers because of these newsletters. They feel like you're cluttering up their inbox either because there are too many, or too many that don't concern them. When you keep sending emails people don't relate to or care about, your list of unsubs is going to go up.
Save yourself from that by segmenting your lists. Create different emails that relate to each different segmentations making your emails more personalized and relevant to your subscribers.
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