Launching an affiliate program and waiting for the affiliate system to work its way in attracting affiliates is not enough to grow your business. Your affiliate program will only thrive if you recruit affiliates that will actively and effectively promote your brand.
It is important to determine how many affiliates you need for your campaign and this number would depend on the size of your business and the specific product or service you are selling. If you are selling mass consumer goods or something to that effect, you need to maintain a large number of affiliates. But if you are selling products focused on a small niche like hand crafted pouch bags, then you just need a smaller program.
TYPES OF AFFILIATE RECRUITMENT
When recruiting affiliates you can either actively reach out to them or passively wait for them to find you. Each has its advantages and disadvantages and it is advisable to always use a mix of both techniques.
Active Recruitment not only drives more affiliate applications, but also lets you target super affiliates to join your program. You can actively seek out affiliates via
- Direct contact
- Print publications
- Affiliate Conferences
- Pay Per Click ads
- Recruitment emails
- Software and tools
- Social media platforms
- Satisfied customers
Passive recruitment requires less effort and costs less. While doing other tasks, you can have affiliates signing up to your program. You can passively recruit affiliates via
- Word of mouth marketing
- Merchant sites
- Search engines
- Support pages
- Social media posts
- Second-tier affiliates
- Press releases
TIPS IN RECRUITING AFFILIATES
An important decision you need make is your approval guidelines for your applicants. While some affiliate managers setup an automated system in approving affiliate applications for faster recruitment, the process does not ensure the recruitment of quality, ethical and performing affiliates. Manual applicant screening on the other side ensures quality recruits and elimination of bad apples. The last thing you would want is get your business involved in fraud. The downside to this process is the time it takes to screen everyone.
When deciding whether to go manual or automated, also consider the time factor because most of affiliates submit applications to several programs at the same time. If they do not get a response soon, they’ll just move on to the next vendor.
There are different types of affiliates and you have to decide what type you want to focus on. You can change your recruitment targets later on as your program progresses. Try getting a good mix of affiliates that specialize on coupon, review site, content marketing, blog, and launching jacking marketing.
On reaching out to super affiliates, try to offer something special. Most often, these affiliates are expecting a special package from the vendors of the products that they are promoting. In a way this is logical because it would give them a better insight of the product that they are promoting. Plus, nothing catches people’s attention more than getting a free basket of goodies.
Some top performing affiliates even bargain for better rates, which can be counted as an investment on your part. In the end, these affiliates are known to bring in massive sales so it might just be a solid investment.
GROWING YOUR BUSINESS WITH THE RIGHT MIX OF AFFILIATES
Your Affiliate program will only grow if you have the right mix of affiliates. You need to try both passive and active ways to get the right bunch of people aboard because it would be pointless to launch an affiliate program if you do not have key persons in it. To learn more about recruiting affiliates, check out the blueprints below.