With almost 1.3 billion unique users, Facebook has evolved from a network that lets everyone stay connected with friends and families into an essential tool for promoting a business. Consumers expect their most trusted brands to have their own Facebook business pages which mean for your business, it is a necessity.
How Important is Facebook Marketing?
People spend countless hours on Facebook. Checking feeds has become a daily ritual for most. Consumers consult it when shopping around in order to see what people have to say about a certain product that they should buy. Let’s take a look at the reasons why you should not leave Facebook out of your overall marketing plan.
Massive Population – With its current number of users, Facebook ranks next to China and India in population. If it was a country, Mark Zuckerberg would be the president of the third largest nation in the world.
Second most Popular Local Search App – After Google Maps, the Facebook App is the second most widely used app for local search queries on local businesses.
Added Exposure – Facebook started indexing its 2 trillion posts to make them searchable. With the new Search function, users can see what the internet community is talking about in related searches. In your case, this means added exposure.
Video Content Distribution – The new video metrics and page layout has been implemented to compete with leading video platform YouTube. Now, you can post videos directly from Facebook.
Lower Marketing Expenses – A business page is free, and by targeting your ads to interested people, Page Like Ads can be as low as 2 cents per like.
Starting a Facebook Marketing Campaign
Growing your Business with Facebook
People are social beings. Getting approval from society is hard wired to our brains. This is the reason why social media platforms are so addicting, and why Facebook, the biggest of them all, a necessary element in your marketing campaign. See the blueprints below and learn more about Facebook marketing.
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