Marketing your business for growth at this age of information means you need content that is both informative and engaging. Aside from text and video, infrographics is a very effective type of content.
WHAT ARE INFOGRAPHICS?
Information graphics or infographics are visual representations of content. It is intended to relay information quickly and clearly. People find it easier to digest visual cues compared to text content. Visual content more compelling and with the average human attention span getting shorter and shorter, infographics are the best tools to retain visitors in your website.
ADVANTAGES OF INFOGRAPHICS
Using Infographics in content marketing helps you capture your audience and relay your message to them in a faster and clearer way. Aside from being more informative, this type of content also impacts your SEO.
More Informative – Infographics help your viewers understand the information you want to deliver more clearly and quickly. People love visuals which is why the design business is booming. Combining visuals with useful information communicates your message better than just plain text.
Various Formats – Information can be relayed in various formats with visual content. You can tell a story, create a process flow, display a map, use tables and pie charts for comparison or enumerate steps. There are a lot of other formats that you can use and the possibilities are endless with infographics.
Engaging – Infographics can also have an interactive design to direct users to other pages, sites and visuals. This makes your content more intriguing because of added aesthetics and functionality.
Boosts Traffic – People love to share useful information in their social media accounts. Infographics help boost your website traffic every time a visitor clicks or shares it.
SEO –With better opportunities for inbound link building, you can increase your domain authority and online reputation. Since infographics are shareable and linkable and considered rich media, using them directly impacts your search rankings.
Credibility – Easy to digest data visuals help build your credibility and image to your audience. When people see professional looking tables, charts, process flows, and graphics, they usually regard the content as credible information.
HOW TO CREATE INFOGRAPHICS FOR CONTENT MARKETING
Because of the positive impact of infographics in content marketing, everyone else is making them, which means if your visuals do not standout, your marketing efforts will remain futile. Just like blogs with regular free themes and premium themes, infographics can have a lot of elements but still look bland, or can be very simple yet still appeal to everyone.
Modern Minimalism – A common error by visual designers or regular people trying to create stunning visual content is bombarding the infographics with useless elements and design which in the end makes information difficult to digest. You can use minimalist design concepts yet still share a lot of information to your audience.
Focus – As much as you want to relay tons of information in your infographic, remember that you can create several focused visuals and link them to one another rather than putting everything together in what seems to be a melting pot of topics. Keep each visual focused so that your visitors would understand what your topic is about.
Relevant Visuals – Some fail in creating infographics because there’s just too much information and too little graphics. You don’t have to bombard your design with useless pictures, but make sure you have ample design elements that serve visual functions to relay your information. If your content is about the predicted weather for the week, then use icons for sunny, rainy and cloudy days.
Size – Some infographics need to be big especially if it’s about history or a long process flow. But it should not be too lengthy or too big otherwise viewers will just have a tendency to leave. Keep in mind that you can always make it interactive with several pages.
Headline – Your viewer should know what your infographic is all about. Without a headline, it may lose its meaning or identity to your viewers
Citation – Credibility is important so make sure your sources are reliable, especially if you are showing numbers. Make sure that your infographic contains a citation of sources.
USING INFOGRAPHICS FOR EFFECTIVE CONTENT MARKETING
Infographics are a great way to relay huge amounts of data and information through digestible amounts. Rather than presenting your data through pages of textual content, you can focus on the details, remove unnecessary parts and save your readers some viewing time. To learn more about infographics and effective content marketing, click on the blueprints below.
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