Cover All Your Bases And Use Pay-Per-View To Maximize Your Audience Reach
Pay-per-view (PPV) is a marketing model where you display your ads and get charged when your site or ad gets displayed to a viewer. There are tons of types you can use such as pop under, banner advertising, display advertising and “desktop pop-under” pay-per-view advertising.
As a business, driving quality traffic to your site is one of the most basic tasks for you to undertake. And while it doesn’t do as well with local and specific offers, with more users, general offers, country- wide scope, and a great media agency, PPV advertising is something you shouldn’t ignore.
Finding the right agency is critical. That agency will take care of your ads and will be responsible for driving a huge portion of your traffic. So choose one that will only take two measly steps.
What You Need
Time to do: 1 week Time to see results: 1 month
PPV can be obstructive to users and site visitors; which is why you need to make sure that your campaigns are have been targeted to a tee in order for them to not see it as an obstruction. This is why keyword and website research is an important part of your preparations.
- Use a landing page.
- Create multiple projects for multiple campaigns.
- Use analytical tools to verify which ads are working and which are not.
- Diversify keyword targeting.
Ad agencies give you campaigns and sites that are specifically targeted according to your niche and needs. PPV can help improve your conversions to 50% in the first few months. This can go up by 125% in the following months.