What You Need Price

Your own website - optimized and with great content.

Google AdWords, you only pay when your ads work - sign up at https://adwords.google.com/home/ 

Google Analytics - head over to https://analytics.google.com

Make Your Pay-Per-Click Ads Immensely Profitable With The Right Analytics

Short on Time? Download FREE PDF for Later

Pay-per-click (PPC) ads helps drive traffic to your sites. Advertisers get to display their ads and are only charged when a user clicks on their ads, ergo “pay per click”. 

Investing in paid advertising can be quite a gamble, though. While it’s advantageous that you get charged after a user clicks your ad, PPC advertising can be very complicated to figure out and get a handle on. It can get really expensive, too, and there is the risk that people will ignore sponsored ads. 

This shouldn’t be the case. Make the right decisions by using a platform like Google Analytics to help you get insights about your site. You just sign up for the service, add a tracking code, and get the data you need to generate more traffic for your site. And since we discussed advertising, we’re getting your site ready for optimum development by including Google AdWords. 

The first few steps to improving your business does not have to cost you. 

Difficulty: Beginner

What You Need

Setup Steps

Get Google Analytics.

Connect AdWords.

Get essential reports.

Timeframe

Time to do: 1 day Time to see results: 2 months

Additional Tips

Create social accounts and pay for ads to build awareness. Use Google’s In- Market Audiences to target users in a buying cycle.

  • Optimize your site for mobile devices.
  • Retarget.
  • Constantly track your campaign performance and stop paying for ads that aren’t producing.
  • Advertise to Gmail users based on the content of their emails.
  • Bid on the branded terms of your competition.

Potential Results

Google Analytics is a great way for you to save money on what you spend on your ads. And by combining several advertising tools and methods, you could increase your sales by up to 125%. You could even get your ad expenses down by at least 33%.

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