In today’s world if you’re running a business, you’ll need a website as well. And it’s not just any old website that’ll do – you’ll need to know what makes a great website that sells.
With over six hundred million websites currently on the Internet, making a website that will stand out will take some knowledge and skill. Although it has become fairly easy to make a website, you will want to know the basic steps of making a site that is engaging and memorable.
Having a Message that is Clear and Strong
The best chance you have to make a lasting impression on your customers is through your website. Therefore, it needs to have a clear message which is simple enough for everyone to understand. You want to communicate the purpose of your website clearly on your homepage. It will also assist the major search engines in categorizing your website with all the right phrases and keywords.
Consider what it is you want to do with your website and what products or services you will be offering. Then you can clearly display this message in your content. A lot of websites will fail to communicate what they are all about to their customers on the homepage, so they will then lose valuable leads or even sales. Your website could very well be the first impression of your company that people get, so make sure that it counts.
Plenty of Content
The main purpose of your website is to portray content that is relevant for your customers and to help them realize the problems which your products or services can solve for them. The content of your website is the most important aspect of what makes a great website. It will help to increase your customers and sales, so make sure that the content you have on your site is again clearly and simply presented.
Make sure you use error-free language which will encourage your visitors to look for more information about your business. Include relevant keywords in your page titles, headings, meta tags and in the content itself so your potential customers will be able to find your business. This is called SEO, or search engine optimization.
Easy to Navigate
Your site should also be easy to navigate, another very important aspect of what makes a great site. A lot of website owners don’t make sure that clear navigation tabs or a well-structured layout to lead visitors to sections of the website that are relevant are a priority when building their site.
However, you need to organize your site in a way that is structured, yet still simple. Think about the path which you would like your visitors to take. Many times, when you add sub-pages to the top of the navigation, this will be the best way to organize the information into categories that are specific.
Your website should make sense logically and have a good flow to it. Then when people visit your site they can easily navigate to the information they are looking for.
These are just a few of the things of what makes a great web page, and they can get you started off to creating the best one for your business. By carefully planning out your website, you will get the traffic you want and need to grow your business and have success.